![]() But developers will only create extended reality apps and features for the headset if they see a consumer market worth developing for. It’s possible that Apple will eventually introduce a cheaper version of the Vision Pro, he said. “I think it’s a developers edition, and we’ll probably see something a little more catered to everyday consumers.”Įnderle agrees. It’s a huge cart and horse issue.’ ” - Rob Enderle of the Enderle Group in Bend, Ore.īut Apple’s gear - by virtue of the word ‘pro’ - is signaling its focus on developers.Īrnold said the Vision Pro did look “very impressive.” The price might be high, but he noted there are also higher end MacBook Pro’s around that $3,500 price range. “‘You need the developers to get excited about the market. “Talk about being the coolest person in your friend group, or the most popular person in the neighborhood. There will be early-adopters who want the cachet to be the first to see Apple’s take on virtual and extended reality, Arnold said. Quick moves into the consumer-facing virtual and augmented reality market has “set up a price point expectation around $500 bucks,” Enderle said. The Meta Quest 3 will have a $499 starting price when it debuts in the fall. The cost of the Meta Quest Pro, Facebook owner Meta’s VR headset, has been reduced to $999 from $1,499. Here’s some price comparisons to the $3,499 Apple device. Heavy is the price of Vision Pro on a consumer’s head. The ruling is expected later this month, when the court’s current term concludes.Īre going to feel the pinch indirectly because of the number of customers who will have less disposable income after their loans restart, JPMorganĪnalysts said last week. Meanwhile, the Supreme Court is deciding if it should block Biden’s order to cancel up to $20,000 in student debt for borrowers. Following a payment freeze of more than three years, the payments are slated to resume in September as one part of the political deal signed by President Joe Biden on Saturday to raise the federal government’s debt ceiling. The late summer resumption of student-loan payments is looming. ![]() Many young Americans already have a lot on their plate. ![]() “It’s an ugly time to come out with an expensive product,” Enderle said. The people who own VR headsets tend to be younger, male and affluent, according to Circana’s research. Through April, consumers have purchased 485,000 headsets, he noted. consumers bought 4.2 million VR headsets, down from 5 million in 2021, according to Arnold. “‘It’s an ugly time to come out with an expensive product.’ ” - Rob Enderle of the Enderle Group in Bend, Ore.
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